Woman track is focusing on bringing information that help women in health and wellbeing issues through their life and in empowering them by learning from science, experts and other women’s experiences, life paths, successes and struggles.

Women are world’s most powerful consumers – research shows that up to 85% of all purchases derives from their decision. The person that pays or is whose name a certain object is registered (for instance a car or ownership of a house) often isn’t the person behind the decision.

Women are not buying just for themselves. They are primary caregivers and you will find them buying or being behind the decision not only in buying for their family purpose (family car, house, food, clothes, things for children etc.) but also for elderly (their parents, in-laws, elderly neighbours) and friends.

Women value loyalty and tend to be loyal to brands that satisfy their high expectation.

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